Fight Fight Fight LLC, the company behind the TRUMP memecoin, is launching a major fundraising campaign to create a $200 million digital asset treasury. Led by Bill Zanker, the initiative aims to generate steady buying pressure for the token and restore investor confidence following a period of poor market performance.

A Strategic Push to Restore Confidence

The fundraising round initially targets $200 million but could expand to $1 billion depending on investor interest and market conditions. This treasury represents the latest attempt to revitalize the token after previous efforts, including a proposed crypto wallet, failed to materialize. The wallet project reportedly stalled due to a conflict with World Liberty Financial, another crypto venture linked to the Trump brand.

Since its launch, the memecoin has struggled with sustained downward pressure, failing to maintain its early momentum. The token’s total supply of one billion is reportedly divided, with about 35% in free circulation and 800 million units held by affiliated entities.

A History of Support and Lingering Doubts

This isn’t the first time supporters have tried to bolster the TRUMP token. Past activities include a special dinner in May for major holders and several institutional investment announcements. In August, Canary Capital filed for a TRUMP exchange-traded fund (ETF) with the Securities and Exchange Commission (SEC), a move that could open the door to institutional investors if approved.

Other significant contributions include a $300 million investment in TRUMP and Bitcoin by GD Culture Group, which briefly boosted the price by 6%. TRON founder Justin Sun also contributed $100 million, referring to the token as the currency of the MAGA movement.

Despite these high-profile endorsements and strategic plays, the memecoin continues to face significant challenges. Many investors remain skeptical about its long-term utility and sustainability, creating a persistent valuation problem for the asset.