MetaMask, a leading self-custody crypto wallet, is launching a new rewards initiative to boost user engagement within the Decentralized Finance (DeFi) ecosystem. The program, named MetaMask Rewards, is designed to incentivize activity by allowing users to earn points for swapping tokens, trading perpetuals, and referring friends to the platform.

Set to launch on October 28, 2025, the initiative aims to solidify MetaMask’s position as a central hub for DeFi activity amid growing competition. The program introduces a points system where users can unlock tiered benefits, including trading discounts, token distributions, and other exclusive perks.

How the Points System Works

Participants will accumulate points based on their platform activity. For example, a token swap valued at $10 earns eight points, while a $10 perpetuals trade grants one point. The system also includes retroactive “loyalty bonuses” for past transactions, awarding 250 points for every $1,250 in historical swaps or bridging, with a cap of 50,000 points.

A referral mechanism further enhances point collection. Users receive 10 points for every 50 points earned by their referred contacts. New users who sign up with a referral code get a 250-point bonus, as does the referrer. To streamline progress, the system allows users to connect multiple MetaMask accounts and consolidate their points.

A Tiered Structure of Incentives

The points collected determine a user’s position across seven distinct reward tiers, with each level offering progressively better benefits. These rewards range from trading fee reductions to exclusive partner offerings. For instance, users in the highest “Titana” tier, which requires over one million points, receive a 65% discount on trading fees and a complimentary MetaMask Metal Card.

Seasonal benefits are also part of the program, including token airdrops from partners like Linea for users who reach the “Frontier” tier (1,000 points). Higher tiers, such as “Denalia” (100,000 points), provide access to priority support and extended point-boosting periods.

Navigating a Competitive Landscape

This initiative is a strategic response to the competitive DeFi sector, where platforms like Binance and Trust Wallet already offer similar loyalty programs. By integrating rewards directly into its wallet, MetaMask aims to increase user retention and drive activity to its ecosystem partners. The program’s focus on gas-free trading and multi-chain support for networks like Ethereum, BNB Chain, and Arbitrum underscores a broader industry trend toward improved accessibility.

However, the program is not available everywhere. Users in the United Kingdom and other restricted jurisdictions cannot participate. MetaMask also reminds participants of the inherent risks in the cryptocurrency market, such as price volatility and regulatory shifts, and advises them to consult with legal and tax professionals, as rewards may have reporting requirements.