Binance has launched Binance Junior, a new crypto application designed for minors aged 6 to 17, sparking a significant debate within the digital asset community. The app, which operates under parental control, is being presented as a tool for financial education, but critics argue it irresponsibly targets children.

Parental Controls and Features

Binance Junior functions as a custodial sub-account linked directly to a parent’s primary, verified Binance account. This structure ensures that adults retain legal ownership and full control over the assets. Parents can deposit crypto, set spending and transfer limits, and allow their children to use interest-bearing products like Junior Flexible Simple Earn, subject to local regulations.

The platform also includes features for older users. Teenagers aged 13 and above can use Binance Pay to send and receive funds from other Junior accounts or their parents, all within daily limits established by the adult account holder. Binance has noted that the availability of certain features may vary by jurisdiction to comply with different laws.

A Divided Community Response

The announcement was met with a polarized reaction. Critics quickly voiced concerns, with some accusing the exchange of deliberately “targeting” children. Others labeled the initiative as “crazy and irresponsible,” while one commenter humorously suggested that the children would simply become “exit liquidity” for more experienced traders.

However, the move also found strong support. Proponents praised the app for introducing the next generation to cryptocurrencies in a controlled environment. One community member highlighted that such tools are “huge for real adoption,” emphasizing the importance of the built-in parental controls that allow for supervised learning and engagement with digital finance.