The newly launched Build on Bitcoin (BOB) token is seeing a significant price increase following its listing on Coinbase, standing out in an otherwise challenging crypto market. Since its debut, the token has climbed 25%.

BOB launched on November 20 at a price of $0.018, corresponding to a market capitalization of $45 million. Its recent rally makes it one of the few digital assets to post positive gains over the last 24 hours.

What is Build on Bitcoin?

Build on Bitcoin is an optimistic rollup chain designed to expand the capabilities of Bitcoin DeFi (BTCFi). The project works directly with DeFi protocols to develop and launch yield-generating products that use native Bitcoin, avoiding the need for wrapped alternatives. The platform’s goal is to establish a shared trust layer connecting the Bitcoin blockchain with established DeFi ecosystems.

Airdrop Concerns Surface

While the token’s market performance has been strong, its launch hasn’t been without criticism. Some community members who participated in the project’s airdrop campaign have voiced concerns about the distribution of rewards. One participant reported contributing significant liquidity for over a year and accumulating millions of rewards points, suggesting a potential mismatch between user engagement and the final token allocation.