A new survey reveals that a growing number of affluent young Americans are moving their money to wealth managers who provide access to digital assets.

A significant generational shift is underway in wealth management, as a new study finds that young, high-income investors are increasingly leaving financial advisors who fail to offer cryptocurrency services. The survey, released by crypto payments firm Zerohash, highlights a clear demand for digital asset integration into modern investment portfolios.

The study polled 500 U.S. investors between the ages of 18 and 40 with annual incomes ranging from $100,000 to $1 million. It found that 35% have already transferred funds away from advisors who don’t provide crypto exposure. For more than half of those who made a switch, the amount moved was between $250,000 and $1 million.

Institutional Adoption Fuels Confidence

The growing confidence among these investors appears directly linked to the increasing involvement of major financial institutions. Over 80% of respondents stated their confidence in digital assets grew after firms like BlackRock, Fidelity, and Morgan Stanley embraced the sector in the past year. This trend is even more pronounced among the wealthiest participants, with half of those earning $500,000 or more having already switched advisors over the lack of crypto offerings.

Demand is also poised for future growth. A striking 84% of those surveyed plan to increase their crypto holdings in the next 12 months, and nearly half intend to boost their allocations significantly. Zerohash noted that crypto has become essential to modern portfolio strategy, warning that advisors who delay adoption risk losing clients.

Demand Extends Beyond Bitcoin

Investors aren’t just looking for Bitcoin and Ethereum. The survey revealed that 92% of respondents consider access to a broader range of digital assets important. This desire for diversification is being met by a growing menu of exchange-traded products (ETPs) tied to altcoins like Solana, XRP, and Dogecoin. Respondents were also clear that they expect these services to be fully integrated into their existing portfolios with compliant access and insured custody.

The market is responding with increasingly sophisticated products. Staking-based offerings, which allow users to generate yield by locking up their tokens, are gaining momentum. BlackRock recently filed for a staked Ether exchange-traded fund (ETF), signaling its intent to enter this market.

Meanwhile, the Solana ecosystem is seeing a surge in institutional-grade products. 21Shares recently launched its Solana ETF (TSOL) on the CBOE with $100 million in assets under management, providing U.S. investors with direct exposure to SOL’s price. This follows the firm’s successful Bitcoin and Ethereum ETFs and adds to its global offerings, which include the world’s largest Solana ETP in Europe. With firms like Fidelity, Bitwise, VanEck, and Grayscale also entering the space, spot Solana products have attracted over $420 million in inflows, underscoring the rising demand for diverse crypto investments.