Pop superstar Iggy Azalea is taking a direct role in shaping the celebrity token space by joining Thrust, a new Solana-based launchpad, as its creative director. The move signals a major effort to professionalize an often volatile market, as Azalea plans to migrate her MOTHER meme coin to the platform and champion a new model built on legally enforceable contracts.

A New Model for Celebrity Tokens

Thrust aims to solve a persistent problem in the crypto world: the “pump-and-dump” schemes that frequently plague celebrity-backed projects. Unlike open launchpads such as Pump.fun, Thrust requires every project to undergo a vetting process. Its core innovation is the integration of traditional legal agreements with blockchain technology. High-profile participants must sign contracts that outline their obligations to token holders, a structure designed to prevent founders from exiting early and leaving investors with worthless assets.

To ensure this legal framework is robust, Thrust has retained the boutique law firm Croke Fairchild Duarte & Beres. This combination of legal oversight and on-chain transparency provides a system of accountability that has been largely absent from the meme coin ecosystem.

Prioritizing Stability and Community

The platform also rethinks the financial incentives that drive many token launches. Thrust co-founder Jake Antifaev explained that they have eliminated the bonding curve model, a mechanism he argues primarily benefits automated trading bots and speculators. Instead, all pre-sale funds are committed to liquidity pools, which helps create deeper liquidity and more stable token pricing from the start.

Azalea described her role as focused on “onboarding pop culture into crypto” by curating projects that are transparent and accountable. The goal is to foster genuine communities by requiring participants to commit to long-term deliverables and fan experiences, shifting the focus from short-term trading to sustainable engagement.

MOTHER Migration and Future Plans

A key step in this initiative will be the migration of Azalea’s MOTHER token to Thrust’s Solana-based platform, which is expected by the end of the year. This transition will align the token with the launchpad’s legal safeguards and improved liquidity model, creating a more secure environment for its holders.

The platform’s launch includes a token offering from online streamer N3on, and Azalea is already exploring further collaborations, with discussions reportedly planned with actress Megan Fox. To encourage community growth, one percent of MOTHER tokens will be set aside for airdrops and special events, including a year-end celebration in Sydney.

Setting a New Standard

Thrust’s approach could set a new precedent for how celebrity tokens are launched and managed. By combining the technical efficiency of the Solana blockchain with the security of legal contracts, the platform addresses key concerns around investor protection and market credibility. If successful, this model may inspire more mainstream artists to explore digital assets as a legitimate tool for fan engagement, potentially shaping the next wave of innovation at the intersection of entertainment and crypto.