Web3 platform KapKap has raised $10 million in a seed funding round led by the prominent blockchain gaming investor Animoca Brands. The round also saw participation from Shima Capital, Mechanism Capital, the Klaytn Foundation, and Big Brain Holdings. The capital is earmarked for advancing KapKap’s Key Attention Pricing System (KAPS), a reputation-based model that converts user engagement and creativity into tradable digital assets.

A New Model for Valuing Attention

KapKap’s KAPS introduces a novel approach to generating digital value. Instead of relying on conventional in-game purchases or advertising, the system tracks user actions such as gameplay duration, creative input, and community impact. These activities are then converted into a verifiable “K-score,” which can be exchanged or used to unlock rewards. This creates an economy where user attention and participation are directly monetized. By maintaining a transparent scoring process, KapKap aims to align the interests of developers, creators, and players across its network.

Investor Backing and Strategic Vision

This investment highlights the growing market enthusiasm for Web3 initiatives that integrate artificial intelligence with gaming and the attention economy. The involvement of Animoca Brands, a known advocate for digital property rights, underscores the project’s potential. KapKap is also strengthening its position by forging alliances with major Web3 communities, including the Bored Ape Yacht Club (BAYC) and ApeCoin DAO. These partnerships help bridge the gap between niche NFT culture and mainstream gaming, expanding the platform’s reach.

Early Traction and Future Plans

The platform has already achieved significant momentum, reporting 1.7 million monthly active users and 25,000 daily active users across its titles, which include Summon of Glory and Idle Knights. The new funding will help scale its AI-driven reputation systems, improve resources for developers, and upgrade the KAPS framework to encourage wider adoption. With a focus on accessible, mobile-friendly casual games, KapKap is positioned to attract mainstream gamers while promoting Web3 values like transparency and user ownership.

Investors view KapKap’s model as a significant step in the evolution of digital economies. By assigning measurable worth to intangible contributions like creativity and loyalty, the platform addresses long-standing inequalities in online ecosystems. As it expands, KapKap could establish a new standard for how Web3 ventures can build more equitable systems that reward both users and developers for their participation.